Lonley Planet has named the Kimberley as the second best region in the world to visit. Pictured are Kimberley boabs, only found in the region. Picture: Ken Duncan Source: Supplied
LONELY Planet's listing of the Kimberley a must-see for 2014 is the "shot in the arm" that the region has long needed, according to tourism leaders.
This morning the travel bible announced its top 10 destinations for next year.
Sitting at number two, behind Sikkim, India is WA's own Kimberley region.
Tourism Council of WA chief executive Evan Hall said the listing was "absolutely brilliant."
"It's the shot in the arm that tourism in that region needed," he said. "It just confirms we've got really amazing places."
Mr Hall said the listing would open the Kimberley to people seeking out an adventure, hopefully boosting tourism in the rest of WA.
"It's worth travelling a continent, it's worth travelling from Perth to see," he said.
"You're not travelling for a weekend, you're travelling for an experience and I would expect a flow on for the rest of WA because of the distance they (tourists) have to travel to get there."
Best of the Kimberley travel agency owner Rosemary McGuigan said Lonely Planet's recommendation was a vital boost for the region.
She said in the last 18 months she felt the Kimberley had been a victim of the high Australian dollar and other economic pressures, limiting the number of tourists.
"I'm hoping this will see a lot more enquiries," Ms McGuigan said.
"Lonely Planet is such a strong brand that, if Lonely Planet says it's the second best in the world, you have to visit."
Ms McGuigan said the region's isolation and lack of development made it special.
"The Bungle Bungles are just magical and the coastal region is an incredible destination, it's breathtaking in its beauty," she said.
"The Kimberley puts your life in perspective, it's such a remote place you just sit back and go 'wow – this is amazing'."
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