Sir Richard Branson and Virgin Australia CEO John Borghetti at Perth Airport unveiling our newest regional airline. PICTURES: Kerris Berrington Source: PerthNow
Sir Richard Branson and Virgin Australia CEO John Borghetti at Perth Airport unveiling our newest regional airline. PICTURES: Kerris Berrington Source: PerthNow
Sir Richard Branson and Virgin Australia CEO John Borghetti at Perth Airport unveiling our newest regional airline. PICTURES: Kerris Berrington Source: PerthNow
Sir Richard Branson and Virgin Australia CEO John Borghetti at Perth Airport unveiling our newest regional airline. PICTURES: Kerris Berrington Source: PerthNow
SIR Richard Branson has jetted into Perth to unveil his newly-branded aircraft after the $99 million takeover of regional airline Skywest.
The shamelessly self-promoting English billionaire and Virgin chief executive John Borghetti waved WA flags as they embarked from a freshly badged Fokker 100.
It's the first time the Virgin boss has been to the country since 2011, when he came for the re-branding of Virgin Blue to Virgin Australia.
The purchase of Skywest, a regional airline in WA that has operated for nearly 50 years flying to 16 destinations, is said to firmly cement the airline's footprint in the regional market. It also adds another 32 planes to Virgin's fleet.
Virgin Australia is now emblazoned on the Skywest fleet, which will fly to 41 destinations around the nation including lucrative fly-in, fly-out hubs.
Mr Borghetti said there was finally "some real competition'' in WA's regional air travel market for the first time since the demise of Ansett in 2001.
While conditions are currently tough in aviation, the company is committed to expanding, including by adding new destinations, he said.
"This isn't purely a Western Australian play - this is an Australia-wide play,'' Mr Borghetti said.
He dodged a question about stalled talks for a third runway at Perth airport, saying he wasn't going to get involved in politics.
But the facility hasn't kept up with high traffic growth over the past few years, so it is important to keep investing in infrastructure, Mr Borghetti.
"If you're not ahead of the wave, it comes back to bite you,'' Mr Borghetti warned.
Sir Richard chipped in, saying the airport was doing well compared to London's Heathrow, which was not investing enough in infrastructure.
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