Just add booze and Jamie's Perth opens

Jamie Oliver is waiting for a WA liquor license before he can open his new Perth restaurant Jamie's Italian. Picture: Supplied Source: PerthNow

JAMIE Oliver may be able to change the eating habits of fat nations, but he can't speed up a Western Australian liquor licence.

Days before the original launch date for Jamie's Italian in Perth, publicists say the eatery is just that one step away from opening its doors.

A licence to serve alcohol is a crucial ingredient in most cities but especially in Perth.

The city has been dubbed the nation's booze capital after a study by the National Drug Law Enforcement Research Fund showed 80 per cent of local drinkers already had a six pack under their belts before hitting the town.

"As soon as that (approval) process has been completed, we will be ready,'' Jamie's Italian Australia head of operations Karen Westfield said.

The superstar chef would not attend the launch but it was likely he would visit later, his publicist said.

"He tries to get to all of his restaurants around the world,'' she said.

The restaurant is part of the one40william retail and hospitality development above the Perth Underground station, at the corner of William Street and Murray Street Mall.

It will have room for up to 214 diners and features the work of local graffiti artists, with a pasta machine taking pride of place in the front window.

The restaurant will be the 35th in the Jamie's Italian chain that spans St Petersburg to Sydney to Dubai.

Oliver's charity restaurant group, Fifteen, which employs disadvantaged youth, opened its doors in Melbourne in 2006 but lasted four years before ties with the foundation were severed.

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