Ansley Tan from Singapore has just completed sports science at UWA. She wanted to study in Perth because she had heard about it from her friends. Picture: Justin Benson-Cooper Source: PerthNow
WA'S five universities are locked in a multimillion-dollar battle to attract the brightest students in the state and lure cashed-up foreigners to their campuses next year.
They are spending millions on marketing and promoting their courses both here and overseas and increasingly turning to the digital world to get their message out there.
And they are claiming everything from being the largest, oldest or newest campuses to boasting about having the brightest academics and the smallest class sizes.
With just three weeks until almost 16,000 WA school leavers will find out their university entrance scores, the major tertiary institutions are making their final pitch before main-round offers are made next month.
They have visited hundreds of schools and invited thousands of Year 12 students to their campuses, even offering face-to-face support as they compete for the high-school leavers who will represent up to 70 per cent of their enrolments next year.
Edith Cowan University vice-chancellor Kerry Cox said ECU was turning increasingly to digital marketing, such as the award-winning Me Project that matched students' interests with potential courses.
"ECU is the newest public university in the state, with modern facilities and courses relevant to the needs of our communities and industry," Professor Cox said.
"Our marketing reflects these unique strengths. Our target markets are going online for information on tertiary education now more than ever, so that is the space we need to be in."
ECU spent $8.4 million on advertising and marketing in 2011, followed by Curtin University $5.9 million, the University of WA $4.44 million and Murdoch University, just over $4 million.
Notre Dame University admissions and student services executive director Rommie Masarei said Notre Dame based acceptances on applicants' academic record, potential, contribution and interview. It offered "a personalised approach to education and relationships with staff", and smaller classes to support its commitment to pastoral care.
Murdoch University domestic recruitment and liaison director Tim Martin said Murdoch courses were "widely recognised internationally", with veterinary science the best-known. It also had the largest university campus in Australia, at 227ha.
A University of Western Australia spokesman said UWA used radio, TV, cinema, online, outdoor and print advertising to persuade school-leavers to consider studying at "the state's only world top 100 university".
Curtin University corporate relations and development vice-president Valerie Raubenheimer said Curtin reached out to high-school students as early as Year 10 through school visits, campus events, course guides and social media. Its new law degree was a particular focus.
Tertiary Education Minister Chris Evans said "going to university is a major investment of time and resources", so students should make sure they chose the one that best matched their needs.
"Above all, students should follow their interests and passions when they choose a course," he said. "Doing something they enjoy is more likely to lead to a rewarding career."
He urged students to log on to the "one-stop-shop" website My University.
From December 31, Year 12 students will be able to log on to the Tertiary Institutions Service Centre to obtain their Australian Tertiary Admission Rank. Main round offers for a university place will be made from January 17.
WHAT THEY WANT TO BE KNOWN FOR:
Curtin University: The Curtin Business School and its MBA, which is ranked in the top 50 in the world by The Economist, health sciences, humanities, science and engineering.
Edith Cowan University: Engineering, law, teaching, the WA Academy of Performing Arts, nursing, health science and sport science. Listed in the The Times Higher Education Top 100 Under 50 for 2012.
Murdoch University: Veterinary science, law, and the new Sir Walter Murdoch School of Public Policy and International Affairs, which opens next year.
Notre Dame University: Law, business and values-based education with a strong pastoral care program.
University of WA: WA's only university named in the world's top 100, after being ranked 96th in the 2012 Academic Ranking of World Universities.
Anda sedang membaca artikel tentang
Unis go to war in battle for the best
Dengan url
https://donyblackedet.blogspot.com/2012/12/unis-go-to-war-in-battle-for-best.html
Anda boleh menyebar luaskannya atau mengcopy paste-nya
Unis go to war in battle for the best
namun jangan lupa untuk meletakkan link
Unis go to war in battle for the best
sebagai sumbernya
0 komentar:
Posting Komentar